Before Tesla became an empire, there was one Roadster.
2008. The original. The beginning of everything.
You can't replace the OG.
Everyone talks about the empire. Almost nobody remembers the car that paid for its first brick.
In July 2003 two engineers, Martin Eberhard and Marc Tarpenning, incorporated a company called Tesla Motors.1 A few months later a payments millionaire wrote the biggest cheque of the first round: $6.5 million of $7.5 million.1
The plan was written down in public in August 2006 and it was only three lines long. Line one: build a sports car.2 That sports car was built on a Lotus Elise chassis, and by the end only about 7% of the Elise was left in it.3
About 2,450 were ever sold, in more than 30 countries, before production stopped in January 2012.3 Then the world moved on to sedans and the OG went quiet. Until one of them left the planet.
From a forgotten sports car to the car that flies. Every pin is a dated event with a source. Click a card to read the detective's note.
Every famous line in this story has an origin. We traced them.
Build sports car. Use that money to build an affordable car.
Elon Musk, "The Secret Tesla Motors Master Plan", Aug 2, 20062
DON'T PANIC!
The Hitchhiker's Guide to the Galaxy, printed on the Roadster's dash in orbit, 20187
You can't replace the OG.
The community, $OGASTER, 2026
Exhibit E1: the day the OG went into production, remembered on X. Exhibit E2: the day after the new Roadster left the ground, from the man who took delivery of Roadster No. 1 in 2008. The car that started everything now flies.
"On this day in 2008: production starts for Tesla's first vehicle, the Roadster."— Jon Erlichman (@JonErlichman), Mar 17, 2026
View the post on X ↗
A post by @elonmusk on X
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The empire, the sedans, the rockets, the flying car: all of it traces back to one red two-seater from 2008. You can't replace the OG.

Every claim above links back here. Read the originals.